We Like It: Happy 10th Birthday, Facebook!

With one in six people worldwide now using it, Facebook may feel like it has been around forever — but it turned 10 years old today. Tervis recently reached a Facebook milestone with our 500,000th “like.” Seems like a good time to take a look back at the social network’s own milestones.

February 2004: Where it all started. Founded by classmates Mark Zuckerberg, Eduardo Saverin, Dustin Moskovitz and Chris Hughes, The Facebook launches at Harvard. The network is initially only open to college students.

June 2004: Go west young man. Zuckerberg moves to Palo Alto, Calif., while securing Facebook’s first big investor — venture capitalist Peter Thiel. Facebook also hires Napster founder Sean Parker.

September 2004: “I wrote on your wall.” The Facebook Wall makes its debut, forever changing the way we wish people happy birthday.

March 2005: Thanks but no thanks. Facebook rejects an offer from media giant Viacom to buy the site for $75 million. It would do the same one year later when Yahoo tries for $1 billion!

September 2005: The kids are alright. Facebook expands to high school students, helping to grow its user base to over 5 million by year’s end.

April 2006: The comfort of your phone. Facebook mobile debuts, making it easier than ever to log in to your account. It also gives teens another reason to spend more time on their phones.

September 2006: Come one, come all. The social network is opened to all users. Most are unaware of this until they get a friend request from their mom. The newsfeed also launches this month.

November 2007: Facebook Ads launches. It was bound to happen. For better or worse, Facebook opens its platform to advertisers.

April 2008: Let’s chat. Just in case there were still some people using AOL for Instant Messenger, you could now do the same thing on Facebook.

January 2009: No. 1! With 350 million users, Facebook overtakes MySpace as the Internet’s largest social network. Remember good old MySpace? What? It’s still around?!?!

February 2009: You really like us! Facebook introduces the “like” button, enabling you to like status updates from brands like Tervis. Coincidently, we joined Facebook one month later.

May 2010: Want me to help you water your crops? Zynga offers its social games on Facebook. These include hits such as Farmville, Mafia Wars and Cafe World.

October 2010: On the silver screen. The Social Network, a film adapted from the book The Accidental Billionaires, is released to rave reviews. It stars Jesse Eisenberg as Zuckerberg, Andrew Garfield as Saverin and Justin Timberlake as Parker. It goes on to receive eight Academy Award nominations, winning three – but losing Best Picture to The King’s Speech. It’s a travesty, but one that’s several orders of magnitude smaller than How Green Was My Valley beating out Citizen Kane in 1942, Dances With Wolves topping Goodfellas in 1991, Forrest Gump robbing Pulp Fiction in 1995 and Shakespeare in Love shocking Saving Private Ryan in 1999.

December 2010: The year of Zuckerberg. Time Magazine names Mark Zuckerberg its Person of the Year. He beats out Hamid Karzai and Julian Assange, among others.

September 2011: Timeline time. Facebook introduces Timeline, a controversial feature that overhauls users’ profiles into a streamline of life events — even if they happened before you were on the social network.

May 2012: NASDAQ: FB. Facebook raises $16 billion in the largest Internet IPO ever. Underwriters settle on a price of $38 per share; it climbs to $45 in early trading, with more than 80 million shares changing hands in the first 30 seconds. By the end of the day, an IPO record 460 million shares have been traded despite a disastrous technical issue at NASDAQ. The stock closes its first day at $38.23; it’s down to $25.87 by June 5. It bottoms out at $17.73 on Sept. 4, 2012. If you viewed that as a buying opportunity, congratulations. At about $62 per share today, Facebook now has a market cap of $151 billion – more than 2000 times larger than Viacom’s offer in 2005.

December 2013: 500K. Tervis gets its 500,000th “like.” (Sorry, just felt that was worth repeating!)

– Al Montone